General Information
Filipinos took notice of Boy Bawang because of its salty, garlicky flavor. It is a corn snack (conic) that many love to munch during meriendda (snack) time. This is a product of the KSK food products. Its success is remarkable because soon after it was launched, it started knocking out its competitors.
Its branding appealed to consumers who love the taste of corn and garlic. Bawang is the Filipino term for garlic. The product attracted its market by blatantly putting the flavor on its product name.
Product Review
The success of Boy Bawang lies on the garlic flavor. When the product was introduced, Filipinos could not resist tying it. The name itself is so appealing because Filipinos have always loved the garlic flavor. Once the consumers have tried the product, they are hooked. There is nothing fancy about the flavor of boy bawang. Garlic, corn and sodium glutamate are among its main ingredients. The sodium glutamate gives it the salty, tasty goodness. Simple, just the way consumers like it.
KSK food products is planning to expand its market by introducing new flavors to the market. This is quite exciting, considering the basic yet in demand original flavor that the company offers.
What is more exciting is its plan to introduce the product in the global market. From the streets and sari-sari stores (small stores) in the Philippines, the cornick will be sold in a bigger and more challenging market. It has conquered convenience and grocery stores. It is not surprising that KSK food would be looking for a broader audience. This potential breakthrough in the global market will be a first in its product category for the Philippines.
It is impressive how a cheap and simple snack could attract market from all ages. This only proves that a product could cater all market levels as long as it provides a product that satisfies.
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