Maggi has been part of the Filipino households for many years. It has provided several lines of product like instant noodles, seasonings, broth cubes and more. These Nestle products target the working class. They are those who live a fast-paced life. Magi is aware that the market is becoming more and more health conscious. This is why they are offering healthier products to their consumers.
One of the most popular products of Maggi is the Maggi cubes. This dates back to 1908. The broth cubes were meant to replace meat. It became a hit because the said cubes brought the meaty taste of beef, chicken and pork in every chicken. The products were sold in cubes with 15mm width. Its main ingredients are meat stocks, salt and other seasonings, fat and dried vegetables.
Among the popular varieties are the Maggi chicken cubes, Maggi beef cubes, Maggi pork cubes and Maggi shrimp cubes. These products are known to make soups and other dishes tastier.
Maggi is all over the world:
Maggi products are marketed worldwide. Aside from the Philippines, the products have reached Africa, Australia, Brazil, India, Mexico, New Zealand and Pakistan. Maggi has taken an important part of the many recipes around the world. In Africa, they have a slogan that says, “What’s African dish without Maggi cubes?”
It is easy for the different varieties of Maggi cubes to break in the kitchen of any household because it is inexpensive. With the said products, a person does not have to cook the meat all day or make their own broth. Maggi has made that easy. Just drop a cube or two (depending on the amount of food you are preparing) in a boiling water. Wait for the cubes to dissolve, and viola you have a delicious meal.
Many new brands are out to take the top spot from Maggi. But, it will take a lot of hard work to do that because Maggi stays ahead of the game and never gets tired of presenting new product innovations.
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