Ligo is known to be a strong brand of canned sardines in the Philippines. It is preferred by many because of its taste and reputation. Thanks to the effective marketing campaign of the brand. In addition to that, Ligo sardines are also very visible in many grocery stores. This is part of their success as consumers can easily locate and purchase them, unlike their other competitors.
Why Pick Ligo?
Ligo has redefined canned sardines. The greasy tomato sauce, unappealing labels and packaging all disappeared when Ligo sardine was introduced. The packaging was well thought of. Consequently, it changed how consumers view the canned good. Today, consumers no longer see the canned sardines as a cheap alternative for canned tuna. In fact, it has become a rival of canned tuna products. The different types of Ligo sardines recipe have also provided choices for the buyers.
Speaking of choices, Ligo sardines have introduced quite a few. The product believes that its consumers should be presented with options and should be allowed to satisfy their taste buds with inexpensive yet sophisticated food.
Some of the flavors introduced by Ligo sardines are the classic Ligo in tomato sauce. This is the flavor that started it all. There are also the Ligo sardines with added chili. This is for those who enjoy a touch of spice. Another flavor is Ligo in Gata. Gata is a Filipino term for coconut milk. Here, the gata replaced the tomato sauce, which appeals to those who love the thickness of the coconut milk. Other flavors include Caldereta, Afritada and Spanish style.
Aside from serving it as is, there are also many Ligo sardine recipes that Filipinos can prepare. Many cook it with vegetables, use it as toppings for pizza dough, sauté it with vegetables, prepare it with bread and eat it with hot rice. Surely, Ligo is not your average canned sardines.
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